Calcvers
Pricing Calculator
Pricing & Profit
Generated
September 24, 2026
Selling price
$66.67
40% margin on $40.00 cost
Your inputs
- Currency
- USD ($)
- Cost per unit
- 40
- Target profit margin
- 40 %
- Units per month
- 500 units
Breakdown
- Profit per unit
- $26.67
- Equivalent markup
- 66.7%
- Monthly revenue
- $33,333
- Monthly profit
- $13,333
Unit breakdown
| Item | Value |
|---|---|
| Cost | $40.00 |
| Profit | $26.67 |
| Selling price | $66.67 |
What this means
This calculator prices from your target margin rather than a guess. Since margin is a percentage of the selling price, the price is cost ÷ (1 − margin). For a $40 cost and 40% target margin, that's 40 ÷ 0.6 = $66.67. This 'margin-first' method ensures every unit sold protects the profit you need, unlike fixed markups which shrink in real terms as costs rise.
Recommendations
- Choose a target margin that covers overheads and profit — not just the product's cost.
- If the resulting price looks high against competitors, reduce cost or volume expectations rather than quietly cutting margin.
- Recompute whenever costs change so the margin you set stays the margin you earn.
Watch out
- A margin set above what the market accepts simply won't clear — validate the price with real buyers.