Calcvers
Markup Calculator
Pricing & Profit
Generated
September 24, 2026
Selling price
$75.00
50% markup on $50.00
Your inputs
- Currency
- USD ($)
- Cost per unit
- 50
- Markup
- 50 %
- Units sold
- 100 units
Breakdown
- Profit per unit
- $25.00
- Equivalent margin
- 33.3%
- Total revenue
- $7,500.00
- Total profit
- $2,500.00
Unit breakdown
| Item | Value |
|---|---|
| Cost | $50.00 |
| Markup | $25.00 |
| Selling price | $75.00 |
What this means
Markup is how much you add to your cost to arrive at the selling price: price = cost × (1 + markup). A 50% markup on a $50 cost gives a $75 selling price and a $25 profit. Because markup is based on cost while margin is based on price, the same numbers translate differently — a 50% markup is only a 33.3% margin.
Recommendations
- Decide your markup from the margin you need — don't pick a round number and hope it covers overheads.
- For cost-plus pricing, remember to include all variable costs, not just the purchase price of the goods.
- Benchmark your markup against your industry; a markup that works for groceries rarely works for services.
Watch out
- A high markup doesn't guarantee profit if competitors under-price you — price against the market, not just your costs.