Pricing a sponsored post feels like pulling a number from the air. It shouldn't be — follower size, engagement and tier give an anchor that makes both the ask and the negotiation concrete.
The unit that standardises pricing
Rate per 1,000 followers lets a nano and a macro influencer be compared on equal footing. Tier-based rates reflect that bigger audiences usually mean worse engagement, hence a discounted per-1k rate.
Engagement is the quality signal
Brands buy audiences that act. An engagement premium converts your ER into real money — the honest reason two accounts of equal size can price very differently.
The estimate as an anchor
Rates are negotiated, not set. A defensible estimate, backed by ER screenshots and a media kit, moves the conversation from 'how much do you want?' to a fair bracket — which is where good deals are struck.
Frequently asked questions
Roughly $5–$30 per 1,000 followers depending on tier, with engagement lifting the rate. A 25k-follower micro-influencer often charges around $300–$500.
High ER shows the audience acts, not just scrolls — brands pay a premium for it. The calculator adds an uplift above ~3% ER.
The fee divided by followers in thousands — the standard unit for comparing influencer pricing across very different audience sizes.